One of Malawi's most important car exhibitions was a success last month, The event known as Lilongwe Motor Show, was held on August 28, 2021. The event took place at the Lilongwe Golf Club Grounds. Alinane Njolomole who is the organizer of the event said they managed to establish a partnership with Daytona Car Sales Limited, which is a leading company in the market for large, modern luxury cars, SUV's and Trucks.
The Lilongwe Motor Show and its partners showcased the best cars, trucks and SUVs in the automotive industry, as well as those selling vehicle covers, which gave them the opportunity to reach more customers. This exhibition has always been characterized by its originality and the quality of products offered, marketing and demonstrations at the fair. The event is a good occasion for companies that want to increase their sales and attract leads.
According to Njolomole the motor show attendees are mainly industry experts, businessmen, government officials, some entrepreneurs, construction workers among other interested organizations. The event organizers invite other interested individuals to support the event by participating in the exhibition, such as automotive repair shops, parts dealers, insurance companies, and financial institutions or banks. Car washes and lubricant sellers are also welcome to participate. Almost everyone working in the automotive industry is invited to attend.
This will help them to reach more customers, become more well-known, increase their sales and find a new market segmentation as they reach customers with purchasing power. One of the particular things of the Lilongwe Motor Show is the golf tournament among the big executives where they participate with their families.